This allows your marketing campaign to be cohesive and gives power to your message. It also gives your campaigns a higher chance of succeeding. The more ways you share your story, the more likely it is people will see it, recognize it and take action.

It Will Connect with Customers

• This is what can happen when you use stories in your marketing. People will begin to identify with the stories you are telling. They will see themselves in it and want to become part of it.
•  The memories and emotions stirred up by these stories will spur them to action.

It Can be used in all Media

• When shared through social media, via newsletters, and on your company’s website storytelling can span all areas of communications.
• When starting a new digital marketing campaign one story can be used in all areas of your drive. You can create videos, landing pages, mini-ads and tailored newsletters based on the story you are trying to tell.