The Internet has approximately 3.17 billion users; 2.3 billion of them are social media active social media users-which is Increasing in million more than last year. 91 percent of retail brands are generally aware of this fact and use an average of 5 Social media channels to grab the attention of all these folks.

Here are there five steps for building a strong brand identity:

Step 1: Complete Your Brand Strategy

Brand Strategy is a detailed plan that outlines exactly what you’re trying to achieve and how you are going to achieve it.

• Brand (Mission, Values, Goals)
• Brand Communication (brand voice, tagline, headings,)
• Brand Identity (logo, color, typography, etc.)

Step 2: Dig into Your Current Brand Identity

The Goal is to understand how your brand is perceived, both internally and externally. Getting an honest and accurate reflection is the only way to understand how and where you’re succeeding or how you need to correct it.

Whether you’re building a brand identity from scratch or updating a stale identity, you need full assessment of:

• The Current state of your brand’s identity.
• How that brand identity might be crafted or tweaked to align with your goals going forward.

Step 3: Know Your Personas

Your brand identity is the “face” that interacts with the entire world. Whatever you create should accurately communicate who you are. However, one common misconception is that brand identity is exclusively informed by what your brand wants to present. It means that you will make more effective design choices once you understand their needs, wants, and values.

Step 4: Identify Your Competition

Building brand identity is all about differentiation: making your brand visible, relevant, and unique. However, without a firm understanding of your competitive landscape, it’s easy to blend in. Thus, it’s crucial to understand not just who your competition is but how brand compares, in perception and presentation.

Step 5: Creatives Briefs

 Start with a creative brief that details the info you need to keep your team on the same page – and Brainstorm your Visuals, Design Your Individual Elements, build your brand Style guide, ensure you create a visual identity that aligns to your brand.